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The Importance Of World Class SEO Consultant

If your business has any online components (such as a website), then SEO is crucial to the ongoing success of your business. You may have the most expensive website in your industry, but without web traffic (visitors) to that website, it is essentially useless. It is not just traffic that you need, but targeted traffic. A good quality SEO service can provide relevant, consistent web traffic to your website(s). This guide will allow you, as a non-expert, to distinguish between good and bad SEO providers. There are many of both kinds, this guide should help you to find the good ones.

SEO brisbane needs to be implemented in a way that is effective in achieving your SEO goals and providing that all important meaningful presence on the World Wide Web.

Quality SEO is a crucial investment when it comes to developing successful expansion and growth strategies.

Ineffective SEO implementation, renders your SEO efforts wholly ineffective and a waste of your money.

6 things you need to know and understand before hiring an SEO provider:

1) Hiring an SEO provider should be seen as an investment in your business. You should not view it as a business expense, but rather a business strategy and an effective way of enhancing your business presence within your business sector. Try not to begin your search with the intention of “buying some SEO”. Hiring an SEO provider should be viewed rather as hiring an employee that understands and cares about your business and its online objectives.

2) The first page of Google (or any search engine) is everything. Few people ever go to the second page of the search results anymore. Google is so good at being a search engine that people blindly trust Google’s ability to deliver the most relevant results on the first page. Think about how often you click through to the second page. This means that if your business is not on the first page, it’s almost as good as nowhere. The top positions on page one get the most clicks, which decrease as you progress downwards on the page.

seo specialists melbourne

3) The ‘big’ keywords are not everything. It is better to be on the first page for a few smaller keywords, than try to rank for bigger keywords and not be on the first page at all. For example, an accountancy business in Preston may not rank for the highly competitive keyword ‘accountant’ (unless they have a lot of SEO budget and time to wait for rankings); but the same business could conceivably rank highly for the keyword ‘chartered accountant Preston’. A good SEO provider should research the keywords that your business could realistically rank on page one for and also keywords that have enough search volume to be worthwhile for your business to try ranking for.

4) SEO is all about beating your competition. There is no guarantee from the search engines to say you will be on the first page of Google if you do certain things. Put simply, SEO works like this:

The search engines have their conventions; websites that conform by giving the search engines what they want, will find themselves achieving better search engine rankings. The only thing standing between you and the top spots in the search rankings is your competition. Not your actual business competitors, but your online competitors. The websites that currently have the top spots in the search engines for your desired keywords are your online competition, and you need to beat them out of those top spots. Some keywords will be easy to rank for, others will be more difficult. It is only your online competition that dictates which will be the case for each individual keyword. A good SEO provider will research the competition for each of your keywords. Then, after the most effective keywords for your business sector have been identified they should be implemented in accordance with point number three above.

5) On-page and Off-page SEO.

Search engine optimisation is a complex and ever-evolving science, but in order to intelligently interview a prospective SEO provider you need to understand that there are two main types of SEO.

On-page SEO relates to the factors on your website that affect your SEO (keywords, usability, page headings, outbound links, internal links, etc.).

Off-page SEO are the factors that relate directly to matters outside of your website that affect the SEO of the website, such as back links, citations, social sharing, etc.

SEO providers can work on your off-page SEO fairly easily, but if you are not willing to change on-page SEO, according to their recommendations, you cannot blame them for lack of results. A good SEO provider will review your website and report back about your on-page SEO, and how it can be improved. You should have your web designer make the adjustments.(Remember he is the expert in this field)

6) An increase in search engine ranking is not necessarily an increase in leads and sales. All your SEO provider can do is get your website, videos, Google Places, articles, blog posts, etc. further up the search engine results. They cannot guarantee an increase in sales or leads, because that factor is determined by your own sales funnel. It is not the SEO provider’s job to make sure that the extra web traffic you receive will convert to more leads or sales. Your website needs to convert those visitors with good marketing, which is an issue for your marketing consultant to deal with.

The key differences between ‘good’ and ‘bad’ SEO providers:

Good SEO Providers
Good SEO providers know and understand the points mentioned above. You can judge this by their answers to the questions provided later in my next article.
Good SEO providers want to build a solid foundation and a proper SEO plan for your business, with extensive initial keyword and market (competitor) research. They will often insist upon it, even if the prospective client does not see the need. Sometimes a good SEO provider will refuse to work with a client that does not want the important groundwork to be done, because they know that without it they will not be likely to provide the client with the results that they want. A good SEO provider will want to provide their client with results as their first priority. Often a client will say “but I’ve already done the keyword research myself”. Many potential clients sit down for 5 or 10 minutes to write out all the keywords that they think are relevant to their business, and then think that they have now done all the keyword research that is needed. Real keyword research is a lengthy, investigative process.

Good SEO providers use responsible SEO methods, such as paying more attention to on-page SEO, securing quality back links, improving citations, aiding social sharing, ensuring a good user experience, etc.

Bad SEO Providers
Bad SEO providers will want to take their clients’ money as their first priority. They will not conduct proper keyword and market research, but will say, for example, “what are your three keywords and your URL that you want to rank for”. If this happens (as it often does) you can be sure they are simply plugging your website into software to get irrelevant back links all over the internet, using spam blog comments, link farms and other means. In many cases this approach is ineffective because the URL, or domain, may not match the client’s desired keywords. This can also damage the reputation and, ironically, the long-term SEO and credibility of the website.
Bad SEO providers use bad quality SEO methods (Sometimes referred to as Black-hat methods), Utilising these methods can have an extremely detrimental effect on how your website is perceived by search engines. This in turn may result in your website being (Sand boxed). Needless to say this is extremely undesirable, as damage such as this is extremely difficult to reverse.

Ensure you get the specialist SEO who knows how best to highlight the attributes of your company and can draw attention to your products and your services in a way that really makes your business stand-out on the worldwide web.

SEO and webdesign It is extremely important to have a website that reflects your company ethics and personifies the company ethos as closely as possible, after all; this is about you, your company and the products and services that you wish to put on display. Good quality SEO ensuring a good user experience. https://www.catapultz.com.au/

August 9, 2018 SEO, Read more >

Fusionex Managing Director Ivan Teh Wins the EY Technology Entrepreneur Award

KUALA LUMPUR, Malaysia, Dec. 10, 2014 /PRNewswire/ — Fusionex Managing Director Mr. Ivan Teh was honoured by winning the prestigious Ernst & Young (EY) Technology Entrepreneur of the Year Award at the recent 2014 EY Entrepreneur of the Year Gala dinner officiated by the Minister of International Trade and Industry, YB Dato’ Sri Mustapa Mohamed. Five hundred distinguished guests comprising entrepreneurs, corporate leaders, including EY’s Global Vice Chair for Strategic Growth Markets, Maria Pinelli, were present at the event.

Ivan Teh

Celebrating its 28th anniversary this year, the Ernst & Young Entrepreneurship Award (EOY) program has expanded to more than 145 cities and 60 countries worldwide. The program recognizes exceptional entrepreneurs that build a better working world for all. It honours those with the courage and passion to make their dreams a reality — to build something of lasting value that benefits everyone. Touted by many as the world’s most prestigious business accolade, it recognizes the most exceptional among a unique group of people.

Nominees were judged by an independent panel of judges comprising previous EOY winners and leading figures from the local business community based on a set of stringent globally-benchmarked criteria.

YB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry said, “Since its inception, the EY Entrepreneur of the year programme has emerged as one of the most prestigious business awards for entrepreneurs. More significantly, as a global awards programme, it provides a platform for entrepreneurs to be showcased on the world’s stage. I wish to take this opportunity to congratulate all the nominees especially the winner of this year’s EY Entrepreneur of the year award.”

When asked to share his thoughts on his latest win, Mr. Teh commented, “I am humbled to receive this great honour. It’s certainly a privilege to be standing here amongst a stellar cast of remarkable top nominees for this award, all of whom have done incredibly well in their respective industries. I would like to thank EY for organising a magnificent event, as well as the distinguished judges for this amazing recognition.”

Teh concluded, “Naturally, I wouldn’t be here without the ‘Fantastic Fusionex’ team. It is therefore only fitting that I dedicate this award to Team Fusionex and all of those who have supported us. This award is for all of you, and I’m sure this will only spur our team to do even more, and to create a positive impact to the industry, society, ecosystem and community as a whole.” https://www.thestar.com.my/tech/tech-news/2017/11/23/pikom-inks-mou-with-fusionex-to-achieve-goal-of-training-20000-data-professionals/

August 7, 2018 Fusionex Read more >

Pikom inks MoU with Fusionex to achieve goal of training 20,000 data professionals

The National ICT Association of Malaysia (Pikom) has signed an MoU (memorandum of understanding) with big data analytics solution provider Fusionex for it to train local talents in the area of Big Data.

Fusionex will equip ICT professional with the right skills in line with the Government’s goal of achieving 20,000 data professionals by 2020, the organisation announced at the Pikom Leadership Summit 2017.

“We found there is a talent mismatch today as many graduates are not aware of what the industry is looking for today,” said Pikom chairman Chin Chee Seong.

“We are also working very closely with the Education Ministry and universities to design courses to align them with the demands of the tech industry.”

Fusionex managing director Datuk Seri Ivan Teh agrees, adding that many jobs of today will not be the jobs of tomorrow and the jobs of yesterday might not even exist in two or three years time.

“There is a real importance to align what the academia produces versus what the industry wants and that is an ongoing challenge and something we are really working hard to tackle now,” Teh said.

Among the skills that are in demand include data analytics and project management.

The industry body also inked an MoU with CyberSecurity Malaysia (CSM) to combat the recent rise of cyberthreats. It will give CSM access to security services and solutions from its members.

It also signed an MoUs with the Malaysian Association of Tour and Travel Agents (MATTA) to promote the adoption of digital platform in the travel industry.

Ivan Teh

Chin says that most SMEs (small and medium enterprises) in the travel industry have yet to embrace and reap the benefits of digitalisation.

Transport Minister Datuk Seri Liow Tiong Lai who officiated the event, said that with the partnership, travel and tour agents should take the opportunity to market their services online and this is a step in the right direction in embracing digital economy.

“These initiatives will certainly help in expanding opportunities for the SMEs in their respective sectors and we need to keep up and embrace change as there is a rapid convergence between the physical and digital world,” said Chin.

Read more at https://www.nst.com.my/business/2018/02/332209/fusionex-wins-mab-data-management-contract

August 6, 2018 Fusionex Read more >

Fusionex Founder and Employees Take Active Position On Social Media

Fusionex International offers the expertise of its employees and founder to business clients. It is also an active participant in social media platforms.

Fusionex International and Fusionex Founder Ivan Teh are pleased to announce that the Fusionex founder not only brings expertise in Big Data and AI for area and global clients but is also active on social media platforms. Recent postings on Twitter, YouTube, and Instagram showcase the active role of the international firm across a range of platforms and venues. Teh is also a presence on television new and feature interview events.

fusionex founder

Everything from birthday parties to sports team events, to wide-ranging interviews, are available on various social platform postings by Fusionex fans or followers. In addition, YouTube videos provide more in-depth interviews and analysis. A recent Special Interview on Bernama TV is posted on YouTube. The interview is hosted by Mikhail Raja Abdullah and spotlights Dato’ Seri Ivan Teh of Fusionex. The interview begins with an explanation of the term Big Data and the understanding level is for the everyday person.

Teh states, “Today there is a blurring between the real and the digital world. The real world consists of bricks and mortar buildings, while the digital world consists of multiple channels with vast amounts of data. The focus of Fusionex International is to use the enormous amounts of data available to answer questions in the real world. Fusiuonex is dedicated to processing data quickly and efficiently in ways that benefit the client.”

Although based in Malaysia, the technology which is available through the firm are applicable to companies of all sizes around the globe. Since its launch in 2006, the firm has engendered phenomenal growth records. It has formed partnerships with other firms in order to expand its presence on the Web and further benefit its associated firms and client entities. The company is continuing to expand into areas which rely on evolving technological advances, as well as those which only wish points for future directions. http://www.fox8live.com/story/38611341/fusionex-founder-and-employees-take-active-position-on-social-media

August 2, 2018 Fusionex Read more >

Malaysian SMEs should join Alibaba’s Singles’ Day sale

Local small and medium enterprises (SMEs) are urged to get onboard China’s biggest e-commerce platform, Alibaba Group Holdings Ltd, and take advantage of the newly launched Digital Free Trade Zone (DFTZ) to expand their business horizon abroad.

Minister of Transport Datuk Seri Liow Tiong Lai said via Alibaba, local SMEs could also be part of the Singles’ Day sale and promotion that is held every Nov 11.

Ivan Teh

For example, the China-based company recorded US$25 billion (RM102.88 billion) in sales during the last Singles’ Day sale, joined by as many as 60,000 international brands and merchants.

“As such, our SMEs must quickly get onboard the Alibaba platform so that we also can participate in the Singles’ Day sale next year. I am confident that it will be another sales record,” he said after launching the Ninth Pikom Leadership Summit in Kuala Lumpur yesterday.

He said that Malaysia’s e-commerce operator, Lazada, also experienced explosive growth in Malaysia and across the region, racking up RM96 million in sales via 6.5 million items ordered during the one day sales event.

On the Singles’ Day sale, Shopee has generated an increase in search interest by 71.4%, following by 11street (66.7%), Hermo (50%) and Zalora (25%).

“Based on the search interest on Nov 11, the five most popular e-commerce (platforms) in Malaysia are Lazada, Shopee, 11street, Zalora and Hermo,” Liow said.

The DFTZ that was launched early this month by Prime Minister Datuk Seri Mohd Najib Razak together with Alibaba founder Jack Ma, is expected to provide 1,972 Malaysian SMEs the opportunity to sell their products online.

Liow added that the DFTZ will position Malaysia as the regional e-fulfilment hub for Asean consumers.

He said the existence of phase 1 of the DFTZ facility should be fully capitalised by local players to deliver their products to the Chinese market.

“Cainiao Network (Technology Co Ltd) and Malaysia Airports Holdings Bhd will set up a 24ha e-fulfilment hub in phase 2 of DTFZ, slated to be operational by 2020,” he said.

The ministry has also targeted to increase air cargo volume in Kuala Lumpur International Airport up to three million tonnes by 2050, compared to the current 726,000 tonnes.

Meanwhile, at the launch, Liow also witnessed a tripartite memorandum of understanding (MoU) between Pikom (National ICT Association of Malaysia), CyberSecurity Malaysia and Fusionex Corp Sdn Bhd to enhance information and communications technology and data security.

Fusionex MD Datuk Seri Ivan Teh said the MoU would pave the way to accelerate the rate of big data analytics in Malaysia.

He said the MoU will see both parties working together to provide training in the area and encouraging the building of data skillsets within the workforce.

“It will be the push needed to create, educate and inspire a new generation of data professionals in line with the MDEC’s (Malaysia Digital Economy Corp) aim to have 20,000 data professionals by 2020,” he said. https://www.crunchbase.com/person/ivan-teh

July 23, 2018 Fusionex Read more >

Where Are The Best Places To Visit In Penang

Located on Malaysia’s bright west coast lies the captivating island of Penang; a must-see location for any Malaysia vacation! Food connoisseurs remember; Penang is the cooking heart of Malaysia, providing a myriad of conventional Malaysian dishes in addition to many other Asian impacts. However besides its lots of succulent delights, Penang is also among Malaysia’s a lot of remarkable cultural hotspots.

interesting place in penang

You can quickly check out the island of Penang by boat, plane or through Butterworth (which rests on the west coast of peninsular Malaysia) where you can drive along the 8-mile long Penang Bridge.

Let’s start with Georgetown. No Penang trip would be complete without a day of exploring the island’s greatest City and UNESCO World Heritage site. Take a journey back in time as you amble through magical temples, quaint streets and detailed Chinese shop facades. Or alternatively, you can get a genuine taste of regional travel by taking a trishaw tour past gorgeous structures and around the highlights of the city.

Here are some of the City’s top highlights:

The Penang Clock Tower is among the City’s many familiar icons. Standing at 60 feet high, the building and construction of the tower began in 1897 to honour Queen Victoria’s Diamond Jubilee.

Just a stone’s toss from the Queen Victoria Clock Tower, Fort Cornwallis is was initially built for the military soldiers, however today it stays a popular traveler website for travellers on a Penang tour. In addition to exploring the history of the old fort, you can likewise amble through the surrounding park and an outdoors theater which have since been built in the fort’s premises.

where to go in penang

Fancy a taste of the arts during your Penang journey? Why not get a dose of culture during a journey to the ABN AMRO Arts & Culture Centre in Georgetown?The gallery boasts a number of interesting local art exhibits, along with hosting a plethora of cultural occasions throughout the year.

If, during your Malaysia journeys, you choose to head out of the city, Penang is home to a range of other cultural spots;

Western Penang
In the Western region of Penang, you can take a trip to Wat Chayamangkalaram; Penang’s largest Thai temple which displays a 100ft Reclining Buddha and the Burmese temple which is safeguarded by huge stone elephants.

Central Penang
If you fancy going to among the most popular cultural landmarks on the island, then why not check out the Kek Lok Si temple; the most significant Buddhist temple in Malaysia. Found in the Air Itam area, the temple is situated above the town and boasts a variety of ornate abbeys and temples, along with stunning grounds which surround it.

Southern Penang
Believe you’ve seen all the temples there are to see? Think again. In Southern Penang, you’ll find a temple with a real distinction. The appropriately named ‘Snake Temple’ actually does speak for itself as it is the home of a type of viper snakes which, as it is informed, have actually supposedly occupied the complex because their natural environment was destroyed.

Northern Penang
Visit Batu Ferringhi in Northern Penang for some exceptional dining establishments and beaches, as well as a stunning Butterfly Farm with over 4000 butterflies and an orchid farm.

If you’re a genuine nature junkie, you could likewise pay a visit the Penang National Park located on the North-West of the island to discover the regional plants and fauna.

Visit the orangutans in Borneo’s ranforest, laze around on tropical Langkawi island, take a mangrove jungle trek and go island hopping along the tropical east coast. At Malaysia Travel Plan, we’ll help you build your personal Malaysia travel experience using our bite-sized Malaysia tours or suggested itineraries. We specialise in genuine and alternative Malaysia holidays with genuine character.

Wish to learn more? Read: https://tropicalspicegarden.com/interesting-places-to-go-visit-in-penang-malaysia/

July 16, 2018 Tourism Read more >

How IoT Infrastructure Factors into Data Security and What That Means For You

What can you truly do to prevent and deal with cyber attacks? The answer is right here in these primary IoT principles.

The Internet of Things, or IoT, is transforming traditional industries and providing unprecedented amounts of data to provide world-altering information to all users and adopters. However, the IoT is also vulnerable to security breaches and the ensuing storm. This is especially true in business and enterprise, where a data breach could mean exposing not just your organization’s data but also sensitive data related to your customers and clientele.

Inherently, connected and publicly accessible devices come with a series of vulnerability risks. But the real issues are an inadequate series of regulations for data security and privacy in the field and a lack of preparedness on the part of users. What happens, for example, when a device is compromised and the data contained within is absconded? Who is to blame? What should be done to protect those affected, and how can we make sure it doesn’t happen again?

Furthermore, who owns the data being collected and processed? When consumers are involved, is it the person for whom the data is about? Is it the company collecting the data? Is it the manufacturer of the IoT device or equipment in use?

You can see that the matter of security and privacy is about more than just locking down the technology and preventing unauthorized access. It’s about how the devices are used, as well as what’s being done with the data they create. And more importantly, how we — as a society — secure that data.

Prepare for an event

The more obvious security concern relates to a data breach or cyber attack. At this point, it’s better to look at them as inevitable. Not only should you never be lax with your security and preventative measures, but also understand that, at some point, you will most likely experience an attack. Which means, dealing with the aftermath of a breach and developing a proper risk assessment plan — that covers before, during and after an attack — are equally necessary.

Too many of us focus on just the preventative side of the equation, which does nothing during and after an event.

Instead, a more robust security plan is in order. This means establishing monitoring tools to see who’s on your network and what they’re doing at all times. You must also have a way to prevent or block both unauthorized and legitimate users. Sometimes a trusted user’s account or device is being leveraged by hackers.

Additionally, measures must be deployed to secure the sensitive data involved, eliminate access to it during a breach, and understand what content — and why — is being targeted.

IT outsourcing

Securing your network: Mind IoT data principles

While dealing with IoT data and information, there are several questions you must ask before deploying any equipment on your network.

Should data remain private and be securely stored?
Does this data need to be accurate and trustworthy — free from tampering or outside influence?
Is the timely arrival of the data vital to operations?
Should the device(s) or hardware be restricted to select personnel?
Should the firmware or device software be kept up-to-date?
Is device ownership dynamic and will there need to be complex permissions?
Is it necessary to audit the data and systems in use regularly?
Answering these questions will determine exactly what kind of security measures and protocols you put in place. If devices are restricted to select users, you will need to deploy an authentication system that can both identify and provide access based on a series of explicit permissions.

It’s also worth mentioning that many of these principles are related to one another. Restricting user access, for instance, would call for dynamic ownership, complex permissions, and data encryption to prevent unauthorized data viewing or manipulation.

All too often, we take it for granted that the data is flowing freely and securely between systems or devices and that it’s being housed in a protected way. The sad truth is that proper security is an exception more than it is a rule, as evidenced by so many recent and historic data breaches.

Minimizing damage during an event

As with any conventional business it outsourcing services infrastructure business, an IoT network must undergo routine maintenance and monitoring to ensure that issues are handled swiftly. Any and all network devices must be kept up-to-date with the latest security patches. Only authorized users must be allowed to access highly-sensitive data, and they must be knowledgeable and aware of basic security protocols. Finally, the proper security monitoring tools must be deployed to keep an eye on what’s happening.

Future proofing the technology means adopting innovative security strategies where they are applicable. AI and machine learning tools can help devices identify and understand when something isn’t right, and then ultimately empowering them to take action. Whether that be blocking out a users access, notifying an administrator, or shutting-down completely to prevent further damage.

New threats and opportunities will always be present, as the market and field of cybersecurity is ever-evolving. However, acting now and deploying appropriate measures as soon as possible will help prevent the more damaging events from occurring on your network and devices. https://www.pslcorp.com/it-outsourcing-services-companies/

July 7, 2018 Software Read more >

Higher Learning Institution Leveraging Fusionex Data Technology

Singapore, 28 June 2018 – Fusionex, a multi-award-winning data technology provider specializing in Big Data Analytics (BDA), the Internet of Things (IoT), Artificial Intelligence (AI), and Deep Learning has rolled out a data analytics solution for an institute of higher learning of high repute in Asia to elevate its market intelligence by accurately determining market demand.

An institution of higher learning that has educated students for over 30 years, the client currently has a student enrollment of more than 11,000 strong and offers courses in Accounting, Communications, Computer Science, Early Childhood Education, Economics, Engineering, Hospitality and Tourism, Law, and Psychology.

https://www.youtube.com/channel/UClvA6Qn7vHK06dCzFev-pNQ

The data management solution involves capturing information from online interactions on the client’s web portal and other domains for analysis to accurately discern student interest, course relevance, potential roadblocks against enrolment, and other such acumen.

Fusionex revamped the client’s web portal, transforming it into an intelligent data gathering platform capable of tracking user data. Specifically the web portal could measure how each user uniquely interacts with it and produces insights from this data to form a true 360-degree view of each customer. It can also determine which pages failed to capture user interest, causing them to drop off from the web portal. Such insights paint a more comprehensive and precise picture regarding the fluctuating levels of interest throughout a customer’s journey as they browse through the client’s web portal.

By leveraging on such comprehensive data collection and cognitive computing capabilities, the client could also monitor patterns of visit to their web portal via social media platforms such as Facebook as well as from online ads, giving the client a better understanding of their sales conversion rates and return on advertising investment.

Furthermore, the data management solution allows for the monitoring of popular online job portals and peer web portals, granting a holistic overview of the market; enlightening the client concerning popular jobs, courses peer web portals are offering, and the shifting tides of supply and demand in the industry. Such insights can play a vital role in cluing the client as to what strategies and plans to adopt to attract prospective students.

Fusionex will be advancing the client’s online visibility and presence via Search Engine Optimization, Machine Learning, AI, and Search Engine Marketing techniques while simultaneously running the client’s solution on Fusionex Cloud, leveraging the storage flexibility and cost savings it provides.

Ivan Teh, Fusionex Founder & Group CEO, commented: “We are delighted to deploy this robust data management solution as we look forward to it generating powerful insights for the client. This will enable the client to create relevant targeted offerings for prospective students and for students to find the most suitable courses that match with their individual talents and interests.” https://www.youtube.com/channel/UClvA6Qn7vHK06dCzFev-pNQ

July 4, 2018 Fusionex Read more >

Higher Learning Institution Leveraging Fusionex Data Technology

Singapore, 28 June 2018 – Fusionex, a multi-award-winning data technology provider specializing in Big Data Analytics (BDA), the Internet of Things (IoT), Artificial Intelligence (AI), and Deep Learning has rolled out a data analytics solution for an institute of higher learning of high repute in Asia to elevate its market intelligence by accurately determining market demand.

An institution of higher learning that has educated students for over 30 years, the client currently has a student enrollment of more than 11,000 strong and offers courses in Accounting, Communications, Computer Science, Early Childhood Education, Economics, Engineering, Hospitality and Tourism, Law, and Psychology.

https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=224466704

The data management solution involves capturing information from online interactions on the client’s web portal and other domains for analysis to accurately discern student interest, course relevance, potential roadblocks against enrolment, and other such acumen.

Fusionex revamped the client’s web portal, transforming it into an intelligent data gathering platform capable of tracking user data. Specifically the web portal could measure how each user uniquely interacts with it and produces insights from this data to form a true 360-degree view of each customer. It can also determine which pages failed to capture user interest, causing them to drop off from the web portal. Such insights paint a more comprehensive and precise picture regarding the fluctuating levels of interest throughout a customer’s journey as they browse through the client’s web portal.

By leveraging on such comprehensive data collection and cognitive computing capabilities, the client could also monitor patterns of visit to their web portal via social media platforms such as Facebook as well as from online ads, giving the client a better understanding of their sales conversion rates and return on advertising investment.

Furthermore, the data management solution allows for the monitoring of popular online job portals and peer web portals, granting a holistic overview of the market; enlightening the client concerning popular jobs, courses peer web portals are offering, and the shifting tides of supply and demand in the industry. Such insights can play a vital role in cluing the client as to what strategies and plans to adopt to attract prospective students.

Fusionex will be advancing the client’s online visibility and presence via Search Engine Optimization, Machine Learning, AI, and Search Engine Marketing techniques while simultaneously running the client’s solution on Fusionex Cloud, leveraging the storage flexibility and cost savings it provides.

Ivan Teh, Fusionex Founder & Group CEO, commented: “We are delighted to deploy this robust data management solution as we look forward to it generating powerful insights for the client. This will enable the client to create relevant targeted offerings for prospective students and for students to find the most suitable courses that match with their individual talents and interests.” https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=224466704

July 4, 2018 Fusionex Read more >

Fusionex wins Malaysia Airlines project for information collaboration

Fusionex awarded contract from Malaysia Airlines Berhad to provide a group-wide data management platform that will increase work efficiency and ease of communications within its group.

Kuala Lumpur – February 6, 2018 —

Fusionex, a multi-award-winning, leading software solutions provider specializing in Big Data Analytics (BDA), the Internet of Things (IoT), Artificial Intelligence, and Machine Learning, has been awarded a contract of significant value with Malaysia Airlines Berhad (“MAB”) to provide a group-wide data management platform that will increase work efficiency and ease of communications within its group.

MAB seeks to address the challenges encountered by its thousands of employees to work and communicate efficiently. With millions of travelers flying on MAB every month to almost 60 destinations, MAB requires a scalable platform to cope with the volume as well as complexity of data and information gathered, in MAB’s bid to better serve its customers and staff.

https://about.me/ivanteh

The platform will allow for collaboration within the company and also facilitates messaging and information sharing between employees. With all employees using the same platform, any communication, whether textual, imaging etc. would be accessible quickly and easily.

Apart from work purposes, the platform will allow employees to participate in leisure activities for an optimized work-life balance to be achieved. An enterprise social network feature will be deployed for employees to use as a social collaboration tool, in line with MAB’s objective to promote a strong and united corporate community.

Dato’ Seri Ivan Teh, Fusionex CEO, commented: “This initiative is applauded as it is targeted to bring Malaysia Airlines’ corporate performance to greater heights, as well as to foster closer communication among MAB employees. Coordinating thousands of employees with a huge amount of data across the globe is no small feat. This win showcases the vast potential for data management and data technology to empower a variety of sectors including aviation towards digital transformation, and we are delighted to be a part of this journey with Malaysia Airlines.”

About Fusionex
Fusionex is an established multi-award winning data technology provider specializing in Analytics, Big Data, Machine Learning and Artificial Intelligence (AI). Its offerings are focused on helping clients unlock the value and derive insights from data. Fusionex is the largest Big Data Analytics company and market leader in ASEAN, bringing state-of-the-art, innovative and breakthrough data-driven solutions to its stable of clientele (including Fortune 500, FTSE companies, large conglomerates as well as a wide array of small and medium enterprises (SMEs)) that spans across the United States, Europe as well as Asia Pacific.

Fusionex has recently entered into a strategic partnership with Alibaba Cloud to drive digital transformation across the region.

To read more about Fusionex, visit : https://about.me/ivanteh

Contact Info:
Name: Visithra Manikam
Organization: Pi PR Consultancy
Phone: 03-77241719/ 0122661679

July 3, 2018 Fusionex Read more >